Brand tags

Noah Brier launched an interesting online project called brand tags. The idea is to explore people’s perceptions of brands by asking them to type the first word or phrase that comes to their head when presented with a random logo. What’s really cool about this project is that it enables the creation of a massive mental model of a given brand, in the form of a tag cloud.

I’ve compared the tag clouds of two airlines:

Virgin Atlantic: branson, fly, fun, british, cool, innovative.

American Airlines: 9/11, bad service, bankrupt, boring, crash, delay, old

Which one would you choose to fly with?