For those who haven’t read Tim Brown’s recent article published on Harvard Business Review, here is the link to download it.
Everyone talks about how to become more innovative, etc, but not many people know how to DO IT. Tim Brown outlines a few key points to help people ‘think design’:
- be empathic: try to step on other people’s shoes (your customers, your colleagues, your superiors) to understand the world from their perspective
- Integrative thinking: desing thinkers can draw insights from many sources and come up with new ideas
- prototype: it’s really important to try and test different ideas and approaches early in the process. Mistakes are allowed. The earlier you make a mistake, the easier is to make changes and move forward. This iterative process is key to generate new and innovative ideas
- collaboration: teamworking and diversity is always welcome, and very fruitful
via IDEO
