The adventures of Johnny Bunko - and the art of engaging you audience

Daniel Pink recently published a career guide called The adventures of Johnny Bunko. He spent some time in Japan studying the manga culture, which obviously influenced his book. Instead of going through advices using the traditional, boring style that everyone expects to find in such books, he uses a manga-style story to explain six career principles that people should follow in order to be successful.

I really like the style of the book, it’s engaging, fun, and most importantly, memorable (which, I believe should be the aim of an ‘instructional’ book). What about using the same idea to produce an end-of-project report for your client? I bet that it would be much more interesting (and popular) as compared to a fifty-page word document.

And the video is amazing too! The publishers made a very smart move to market the book by editing a ‘teaser trailer’.