NTT DoCoMo Vision 2010 – the art of storytelling

I first saw this video from NTT DoCoMO a couple of years ago, and although the prospect of having this kind of technology around us soon us quite exciting, what really strikes me is how powerful those videos are to tell a a story.

Good storytelling is not only about communicating a vision or a concept. It’s about establishing an emotional connection with your audience.

from www.youtube.com posted with vodpod

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One thought on “NTT DoCoMo Vision 2010 – the art of storytelling

  1. Beautiful. Thank you for sharing this. It’s great to see how the technology doesn’t take away the ‘human’ tendencies…sometimes the media and advertising make the technology out to consume our lifestyles, when really, the right balance of “people using technology” not “technology using people” can broaden our horizons about what we ever thought possible. I’m so grateful to not knowing all the answers.

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