IDEO eyes open

The folks at IDEO launched a the IDEO eyes open, a website to enable ’social network’ of stories about great experiences:

Ideoeyesopen.com is about casting a wide net to find inspirational experiences in the unlikeliest of places—the things we do and see everyday.

Michele Dougherty published a really interesting post about the airport experience. Working for a company that specialises in producing film titles, she drew an interesting parallel between the airport experience and the process of creating a film title sequence:

“When Fred asked me to think about a place or experience that embodied some of the key elements involved in creating film titles, a few places sprung to mind. But none seemed quite as compelling as the airport.

The three main things I focus on when I start a project are: choreography, typography, and telling a good story (which is largely dependent on the previous two things in my line of work). Upon thinking about this assignment, I realized that the airport is chock full of all three. Not to mention, it’s an intriguing place to observe how they all come together in a highly staged narrative experience with literal steps that must be taken—which is remarkably relevant to the kind of timing and delivery moments that are so critical to the kind of work we do.”

I particularly liked the idea of choreography and typography when creating, or innovating customers’ experiences. At the end of the day, it’s all about staging a story.